Sunday, September 28, 2014

Summaries, 3rd assignment

36. Summary: Two new Facebook scams could steal your personal information

According to this article, two scams are newly emerging to steal personal information through Facebook. The first scam is a shared post, which is designed to reward a free iPhone 6 after taking a quick survey. Facebook users’ personal information is stolen when filling names, addresses, cellphone numbers, and other kinds of information for such an online survey. Simultaneously, Facebook users’ friends might be cheated due to their sharing such website links with friends. The other scam is designed to place adware and malicious code after sharing a fake video named "Girl killed by husband just because she kissed another man." A plugin is required to be installed if Facebook users want to share this video. Unfortunately, an executable file will also be installed in personal computers, which can steal personal information. Thus, in order to avoid being cheated Facebook users should not take any surveys offering free stuff or share websites for watching videos. (YL)

Two new Facebook scams could steal your personal information. (2014, Sept. 17).
http://abc7chicago.com/technology/dont-fall-for-these-2-new-facebook-scams/312373/. (last accessed: Sep 19, 2014)

35. Summary: Five tips for college students using Facebook for the job search


According to this article, recently, Facebook provides an online job hunting platform for students. In this article, five tips are well explained about how to efficiently usw this new function. Appropriate privacy settings are the first step for attracting the eyes of your ideal workplaces. Profile pictures on Facebook accounts determine the first impressions for recruitment companies, so it is better to upload the pictures in profiles catering to the employers’ styles. The third thing is to how to interact with recruitment companies. Enthusiasm for the jobs is the most important to express to employers. Becoming members of groups related with your interest helps you provide strong evidence that you are competent in such kind of work. Additionally, joining network is an easy way to get more useful job searching information. (YL)

Lytle, R. (2011, Nov. 10). Five tips for college students using Facebook for the job search. US News.
http://www.usnews.com/education/best-colleges/articles/2011/11/10/5-tips-for-college-students-using-facebook-for-the-job-search (Last accessed: Sep 19, 2014)

34. Summary 1: Trends in Social Media: Persistence and Decay

In this article, the author did the research about the formation, persistence and decay of trends on Twitter. Firstly, the author introduced development of social media and the previous research about the popular topics in social media. Then, the author introduced the prior work on analyzing connections on Twitter. Thirdly, the author used the Twitter Search API to gain the data of trends of the study. Furthermore, the author used a stochastic model to explain the growth of trending topics on Twitter. Finally, they found that retweets play an important role in determining trends of topics on Twitter and most of topic contents are derived from the traditional media. (XZ)

 Asur, S., B. A. Huberman, G. Szabo, and C. Wang. (2011). Trends in social media: persistence and decay. In 5th International AAAI Conference on Weblogs and Social Media, 2011.

33. Summary 2: Marked differences in male/female responses on Facebook marketing

The author cited that though information on Facebook has influenced about one in five people to buy a product, a quarter of people have also been put off buying something after seeing a conversation or information on Facebook. The article quoted the Usurv’s founding that women are more likely to be impacted by friends’ comments about the products, but the number of men is less than that of women. Men’s purchase decisions are more likely dependent on the official channel or experts. Therefore, the author quoted some research’s opinion to indicate that a merchant should plan different strategies on Facebook in terms of gender difference about the responses to Facebook marketing. (XZ)

O’Reilly, L. (2012, Aug 7) Marked differences in male/female responses to Facebook marketing. Retrieved from http://www.marketingweek.co.uk/news/differentiate-facebook-ads-for-men-and-women/4003153.article

32. Summary: What are the pros and cons with using social media? In general as well as in the school area?

The author presented stages of developments in social media from the past to the present and how it helps our society for communication. The phenomenon of social media has both negative and positive results. He started with benefits of social media; he pointed out that social media creates opportunities help people to make relationships with each other. It also helps people interact with the Internet, particular persons who have a difficulty communicating with others. In contrast, he mentioned some disadvantages about social media. He said that social media does indeed have a positive effect on the world, but there will always be cons to break it down. Firstly, as mentioned before, social media distracts people, and sometimes a distraction is just what one might need. But it might sometimes create a distraction from what we are supposed to do in our workplace or in school (Saruman, 2013). In summary, he wants to give this idea that no one can argue with the fact that social media has a positive impact on the society. (FA)

Reference:

Saruman. (2013, Feb.) What are the pros and cons with using social media? In general as well as in the school area?. Study mode web site. http://www.studymode.com/essays/Social-Media-Essay-1399465.html

31. Summary: Social Media Users Are More Charitable Than You Might Think


The article shows the role social media has had in making fundraising easier than before, and that helps charitable organizations to publish their messages on social networks. But the author asks this question, “How powerful can these social networks be for social good campaigns, and are the users of these networks receptive?” He based the article on SurveyMonkey Audience which was conducted on more than 1,000 U.S. adults. He found 51% of users say there are “new social good initiatives on social media” and 46% of users say they hear about social good initiatives most often through social media — topping TV and word-of-mouth campaigns by more than three times (Lytle, 2014). Also, he found during that survey, nearly 64% Facebook, Twitter, LinkedIn, Pinterest and Google users donated $100 or more to charitable causes in the last year. Finally, he concluded his article by saying, “But LinkedIn is in no way looked at as a driver for social good causes. According to the SurveyMonkey results, less than 1% of all respondents believe LinkedIn is the most effective network for social good initiatives, and more than 92% have never found out about a charitable cause or been incentivized to donate to a cause through LinkedIn” (Lytle, 2014). (FA)

Reference:

Lytle, R. (2014). Social Media Users Are More Charitable Than You Might Think. Mashable website. http://mashable.com/2014/09/18/social-media-charity/

30. Summary 4

The article written by McAndrew and Jeong (2012) called “Who does what on Facebook? Age, sex, and relationship status as predictors of Facebook use” focused on a study of the use of Facebook by people. This study measured the relationship between age, sex and relationship status with different activities on Facebook as looking and reading other people's walls, posting photos and editing photos. The research team surveyed 284 males and 735 females (a total of 1026 people) of 54 nationalities and a range of age between 18 and 79.

The results of this work showed that females use Facebook more frequently than males. This use by females was resumed in reviewing other people's relationships status, using and posting profile photographs and looking at other people's photographs. According to this study, males are more interested in number of friends and educational and career accomplishments. Also males spent less time on Facebook when alone than when they are in a relationship, but this pattern doesn’t occur in female behavior on Facebook. Finally, the relationship between age and activity showed a negative correlation, when older people spent less time on Facebook than younger ones. (MCRB)

McAndrew, F. T., & Jeong, H. S. (2012). Who does what on Facebook? Age, sex, and relationship status as predictors of Facebook use. Computers in Human Behavior, 28(6), 2359-2365. URL http://www.sciencedirect.com/science/article/pii/S0747563212002075

29. Summary 5

In the paper published by Richard Joiner et al. (2014), they looked at the differences between females and males in the terms of the language used on Facebook. This hypothesis was based on the premise that women use affiliative language more than men on Facebook statuses. This hypothesis was tested through a survey that the researchers made on 600 undergraduate students (388 females and 207 males). In this survey people had to choose between two different Facebook statuses; then, they has to answer if they would “like” the status; if they reply to the status update, and if they would send a private message to their friend who posted. The results showed that according to the hypothesis, females tended to post and publish status with a higher emotional levels than males in public. (MCRB)

Joiner, R., C. Stewart, et al. (2014). Publically different, privately the same: Gender differences and similarities in response to Facebook status updates. Computers in Human Behavior, 39(0): 165-169. URL http://www.sciencedirect.com/science/article/pii/S0747563214003707

28. Article Summary #3

In the article "Texting, social media affecting teen sleeping patterns," Eric Moore claims that social media and texting at bedtime might be the reason behind getting less sleep for teenagers. According to him, insufficient sleep could cause long-term problems on students such as poor study habits, fatigue during the day and being less attentive in class. Some students state that social media is helping them to fall sleep more easily after a busy day; however, the author believes that the teenagers keep their phones with them; therefore, they tend to wake up and check their phones frequently during the night. In the article, the author introduces research conducted by Marc Eric Dyken, a professor of neurology in University of Iowa. According to that research; teenagers spend an average of 35 to 40 text messages while they are in their bed. In addition, college students have such a busy schedule and their use of social media shortens their sleeping hours. According to the article the easiest way to prevent sleeping disorder caused by the usage of social media is just turning off the phone before bed time. (SK)

Burbach, C. (n.d.). Ways Social Networking Ruins Friendship. About Relationships .

Moore, E. (2011, August 19). Texting, social media affecting teen sleeping patterns. The Daily Iowan . Retrieved (September 18, 2014) http://www.dailyiowan.com/2011/08/19/Metro/24431.html

27. Summary

Cherie Burbach discusses the effects of social networking on friendship in her article "Ways Social Networking Ruins Friendship." According to her, social media has changed the way people keep in touch in a negative way. She states that some people are giving details of their life (e.g. what they are up to, what they are eating and other updates) so frequently and some people might feel uncomfortable because of the information overload. Hearing the good or bad events that happened all the time can cause a person to stay away from their friend. Another result of getting too many updates is that when two friends meet each other, they might have nothing to talk about because they already know what is going on in each other’s life.

According to the author, sending game requests frequently can also ruin the friendship; it could cause the result of being deleted from your friend’s list. The social networking help us to keep in touch with our friends more frequently; however, keeping the balance between face to face friendship and online friendship is the key to having a successful friendship. (SK)

Burbach, C. (n.d.). Ways Social Networking Ruins Friendship. About Relationships .

Moore, E. (2011, August 19). Texting, social media affecting teen sleeping patterns. The Daily Iowan . Retrieved (September 18, 2014) http://friendship.about.com/od/Social_Networking/tp/Ways-Social-Networking-Ruins-Friendship.htm

26. Summary #4

This article discusses the results of a study on users’ intentions for sharing videos on YouTube. The authors use a technology acceptance model (TAM) as a theoretical basis for their discussion on effective variables in users’ acceptance levels. The main objectives of the study were, first to examine how TAM impacts users’ intentions in choosing YouTube to share videos; second, to examine factors affecting users’ intentions to share videos on YouTube from a social influence perspective; and third, to analyze gender differences in choosing YouTube to share videos. The results of a survey among 206 male and 135 female video sharers on YouTube show that perceived ease of use and a positive attitude are significant determinants of the intent to use YouTube to share videos. The results also reveal that all factors from the social influence perspective, including the perceived network externalities, interpersonal norms, and social norms, influence users’ intentions. The authors believe that this might indicate that the network effect, peer pressure, and positive judgments in mass media are all important factors to attract users to share videos. Regarding gender differences, the author points out that in contrast with male users, whose intention is strongly influenced by interpersonal norms, female users’ intention is strongly influenced by usefulness and social norms. (SV)Reference:

Yang, C., Hsu, Y., & Tan, S. (2010). Predicting the determinants of users’ intentions for using YouTube to share video: Moderating gender effects. Cyberpsychology,Behavior, and Social Networking, 13(2), 141-152.

25. Summary #5

In this article, the author, a professor of Education at the University of North Carolina at Chapel Hill, discusses how he has used YouTube as an important aspect of his pedagogical practice. Although the article is written in 2007, only two years after the emergence of YouTube, the author shows a number of statistics indicating that YouTube was the most popular vidcast website (the term he thinks fits best) at the time. Afterwards, he describes how he used YouTube in a cultural studies graduate course by making his students engage in a performance as a part of a pedagogical method that he calls mosh-pit. A mosh-pit (meaning a space close to the stage) was formed by a gathering in the classroom and having a number of technological resources around. The author then clarifies that the main purpose was to illuminate the meaning of the general concepts in course readings by a quick search on YouTube during class discussions. Ease of access to videos (as educational resources) as well as time-shifting (viewable at any time) and space-shifting (viewable at different settings) capabilities are the most highlighted features of YouTube in this article that provide an effective tool for university teaching. (SV)

Reference:

Trier, J. (2007). "Cool" engagements with YouTube: Part 1. Journal of Adolescent & Adult Literacy, 50(5), 408-412.

24. A Scientific Explanation for Why We ‘Fav’ on Twitter

According to this article, a study, which was done in Germany and the U.K., shows that there are reasons people ‘favorite’ a tweet instead of ‘retreewing’. The ‘favorite’ button is similar to ‘like’ button in Facebook; it shows that you read something but it is not so interesting that you want to share it with your friends.

The study shows that one of the reasons to click the ‘favorite’ button is to show their reaction which means they like what they read. Also, the study claims that some people ‘favorite’ the tweet just because they like the person who writes it.

According to the study; some people ‘favorite’ the tweet which mentions their name on it. Also some users ‘favorite’ the tweet as a bookmark, so that they can find it easily in the future. However, the study shows that some people click the ‘favorite’ button accidently, because it is so small on a mobile.

There are other reasons to fav a tweet which are ‘flirt-faving and hate-faving’. The author of the study did not find hate-faving. "Our results are purely based on the statements of our respondents. We let them answer what based on their perceptions of goals and behaviors and analysed the data that came in. In none of these statements 'hate-favoriting' or some kind of aggressive gesture played a role," the researcher is quoted as saying. The author thinks they may need a follow-up study to find out about ‘hate-favoriting’. (KNA)

References

Knibbs, K. (2014, May 14). A scientific explanation for why we fav on Twitter. The Daily Dot. Retrieved from http://www.dailydot.com/technology/twitter-fav-science/

23. Summary: You Can Soon Access Apps on Facebook without Handing Over Any Personal Information

Mark Zuckerberg announced that Facebook will let the people use the applications without any personal information. Normally, when a user uses an application which is connected with Facebook, they are required to log in to their Facebook account. However, this system will be changed. In the future, users will be able to control which information they want to share when they use the applications.

Valinsky quoted Zuckerberg as saying, "We know some people are scared of pressing this blue button [for login]." The author thinks some users do not trust the applications which are connected by Facebook, such as Farmville, so they do not want to give their account information. Soon, Facebook will change the system. Users will not have to log in to the applications. (KNA)

References

Valinsky, J. (2013, April 30). You can soon access apps on Facebook without handing over any personal information. The Week. Retrieved from http://theweek.com/speedreads/index/26080/speedreads-you-can-soon-access-apps-on-facebook-without-handing-over-any-personal-informatio

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